Visual Impact

Hi Everyone,

Nathan here,

Unlike my colleague Sam, I'm not a blogger in fact I'm not even a writer, to be honest the amount of time it will take me to write this blog, the next Sea Biscuit could have been made, so bear with me.

My only gift really is talking, well gift is aiming a bit high, but my friends often tell me I'm a great talker, I'm sure it's just a nice way of saying I never shut the hell up, but either way I'm much more confident talking rather than writing.

Now, the reason for the blog is to give you a feel of why I'm passionate about film and horses and why we have combined the two in this company, I don't like to think of us as a company, but more a passion that we get paid for, whatever its is, it’s what we call Equine Productions, EP for short.

In our last blog Sam went into some depth about what EP is and what we do, but before Sam, Dave and I embarked on this adventure together, I want to go into some depth about why I am involved in this dream of ours. 

Without me going into a page long history lesson on the life and love of Nathan Horrocks, to cut a short story even shorter I didn't go to film school, I didn't work in a production house and I haven't ever worked a camera, well, apart from the one on my iPhone, I have had nothing to do with producing moving images until three years ago when I bought a head cam to go skiing.

In a nutshell, I am a movie fan, always have been, always will be, it’s an obsession of mine. I'm the local film critic and it can be any type of movie, drama, thriller, comedy, documentary, in fact my favourite part of most films, are the making of, you know when the DVD always had some extra options on the menu for you to watch and there it was at the bottom, how they made the film. 

I loved every minute of how the director and crew made the images tell a story and it wasn't just cinema, commercial breaks were always great to watch, my Dad would always come out with “adverts are better than some the programmes” and he was right, they were.

While watching all these amazing images, it never occurred to me to get involved into the art of filmmaking, why would it, I'm from a council estate from a tiny village in North Yorkshire, men in my village either became builders or farmers, so film school wasn't exactly on my radar, in fact nothing was on my radar, well, apart from being champion jockey, but that’s another blog.

So why would this love of moving images have anything to do with horses? Well horses in my opinion are one of the most beautiful creatures on this earth, so when they appear on your screens I want their beauty to stay that way. 

At the moment EP is generally known as a video marketing company, we help promote the equine world visually, whether that be in a TV commercial or a feature on Channel 4 Racing. 

My vision isn't just promotion. One day I would like EP to get into making documentaries or even feature films, I know I'm aiming high, but I truly believe that when it comes to creating beautiful images when involving the horse, we can get that shot. 

Now, I am a huge extreme sports fan, not because of the danger of what these people put themselves through, but the way that extreme sports is shown to us visually, it has that high energy, cinematic, cool engaging look, the stuff that makes the hairs on my neck stand up. 

So when I see the way these sports are shown to us, I'm always wondering, why isn't the equine world shown in the same way, is this the reason why our sport is looked on by some as elitist? 

So I ask myself on a regular basis, how do I inspire people visually when it comes to the equine world, what if we filmed horses in the same way extreme sports is filmed, what if I replaced that motor cycle rider or snowboarder with a horse and rider, how would our audience react by showing our love of horses in the same way extreme sports is shown visually. 

Would we inspire a different audience, or even a generation of kids to look at our sport and say “how cool was that?”, “How do I get involved?” “Horse riding is cool” which to all of us who have ever ridden horses, it is cool, it is exiting, so that’s what I bring to the table, a different outlook of how we show horses visually.

One production company that I’m a huge fan of and has inspired me more than any other is a company called Brain Farm, they are based in Jackson Wyoming, they have brought the art of film making to the extreme sports world, with the use of cinema cameras and high end production values, they have put themselves on the map as leaders in filming snowboarding. 

Brain Farm is run by a guy called Curt Morgan, now he started out like me, a person that was involved in the sport he is now filming, for me it was horse racing, for Curt it was snowboarding, but after an unfortunate accident Curt broke his back and had to hang up his snow boots and pick up a camera, as for me, I got sick of the taste of hospital food and tired of looking up at St Johns ambulance men while lying on the ground, I decided to hang up my riding boots. 

So when I saw the film Art Of Flight, a snowboarding film made by Brain Farm that was my eureka moment - that’s when it came to me to try and show the world of horses in the same way this film has shown me snowboarding. 

Anyway hopefully you haven't started snoring yet with the boredom of my blog, I hope it’s given you an insight to why some of our videos have a certain look, I have to say I have enjoyed writing this even though its taken me hours, unfortunately for you our next blog is from the Welsh wizard, our very own Dave James.